Each herb has a customized floral pattern depicting its natural appearance. The illustration style and packaging layout is inspired by medieval european herbaria. Project allows to enlarge the collection thanks to system-like design decisions regarding layout, typography, color code and drawing style.
A typical pill package functioning has been redesigned resulting in intuitive drawer-like mechanism providing an easy access to the pills. The lack of any commercial information on the inner packaging enables extra purely decorative function. Having eaten all the pills user can use the inner box for storing.
The illustration style is based on european herbaria dating as old as 16th century. Back in the day herbals were filled with beautifully crafted prints whose style we wanted to recreate in our project. Thus the packaging has been covered with monochromatic linear art, varying only in stroke width, density and brush shape. Just like it was used successfully to imitate three dimensional objects back in these old techniques.
Another inspiration taken from these medieval publications would be the centered layout of main elements on the package. It is typical of old herbals to center the composition on the covers. Not only are our cover's graphics aligned symmetrically though, they also have decorative framing and emphasize the publisher’s signature.
Award: Honourable mention in the IV National Packaging Competition Student PakStar 2014 in Poland.
Design: Anna Nowokuńska and Katarzyna Piątek