PREVIOUS

previous

NEXT

next

CLOSE

close

Warsaw Zoo

Rebranding for Warsaw Zoo with system based animal pictograms at its core.

Description

The project is based on a strong stylistic statement of graphic representation of animals. Minimalistic pictograms of each species were conceived using modular elements arranged on a grid which enables more pictograms to be developed within the constraints of the style and that is crucial given the specific requirements of a zoo. The pictograms became the building substance for the logo, were used to create infinite patterns and developed into a more elaborate illustration style in order to create a set of visual tools that would be widely used inside the space of the zoo as well as in its promotional materials.

Warsaw Zoo visual identity is a big scope project, thus requires system based solutions enabling further development with preservation of the overall design integrity.

Context

The analysis of the Warsaw zoo's current design condition reveals that rebranding is a necessity. It would help elevate its position among well known modern institutions and increase its importance in citizens' and city life. New visual identity system is shaped to help reach these goals through the new logo design, fresh tagline, navigation and information system, illustration style, company identity designs and promotional items and strategy. Both range and scale of the proposed designs allow to further develop brand identity system while preserving visual communication continuity.

Info

purpose Graduation project in Graphic Design

university Warsaw School of Information Technology

Thesis promoter: Anna Kłos (Ph. D.)

concept, Design, execution: Anna Nowokuńska

publications:
Animal Graphics by Sandu Publishing, China 2015;
Infinite Icon by Gingko Press, China 2016

Year: 2014

Warsaw Zoo branding Warsaw Zoo branding

Warsaw Zoo branding
Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding
Warsaw Zoo branding

The main logo constitutes of a 'W' letter outline filled with 12 pictorial animals, 'WARSAW ZOO' logotype and 'Wild side of Warsaw' slogan.

Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding

Alternative logo icons were designed to fulfill various needs – expanded one with higher density set of 16 pictograms for large scale and promotional use, and reduced one with no pictorial fill for small scale purposes.

Warsaw Zoo branding
Warsaw Zoo branding Warsaw Zoo branding

Different zoo facilities are given lower hierarchy logo design system with a single pictogram depicting inner theme.

Warsaw Zoo branding
Warsaw Zoo branding
Warsaw Zoo branding
Warsaw Zoo branding
Warsaw Zoo branding
Warsaw Zoo branding
Warsaw Zoo branding
Warsaw Zoo branding
Warsaw Zoo branding
Warsaw Zoo branding
Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding
Warsaw Zoo branding
Warsaw Zoo branding Warsaw Zoo branding
Warsaw Zoo branding

Info and navigation boards have been designed as examples of improved visual information architecture. Flexible and universal visual system has been introduced for animal species' info boards, providing variety of physical dimensions, proportions, data amount and the presence in various zoo facilities.

Warsaw Zoo branding
Warsaw Zoo branding
Warsaw Zoo branding
Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding
Warsaw Zoo branding
Warsaw Zoo branding
Warsaw Zoo branding

For implementation purposes there are concepts of urban furniture like info board and bench designs that utilize the theme of 'W' letter from zoo's identity.

Warsaw Zoo branding Warsaw Zoo branding
Warsaw Zoo branding

The look and feel for wide range of promotional materials have been introduced taking into account the different audiences.

Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding
Warsaw Zoo branding
Warsaw Zoo branding
Warsaw Zoo branding
Warsaw Zoo branding
Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding
Warsaw Zoo branding Warsaw Zoo branding Warsaw Zoo branding
Warsaw Zoo branding Warsaw Zoo branding
PREVIOUS

previous

BACK TO TOP

back to top

PREVIOUS

next