The project is based on a strong stylistic statement of graphic representation of animals. Minimalistic pictograms of each species were conceived using modular elements arranged on a grid which enables more pictograms to be developed within the constraints of the style and that is crucial given the specific requirements of a zoo. The pictograms became the building substance for the logo, were used to create infinite patterns and developed into a more elaborate illustration style in order to create a set of visual tools that would be widely used inside the space of the zoo as well as in its promotional materials.
Warsaw Zoo visual identity is a big scope project, thus requires system based solutions enabling further development with preservation of the overall design integrity.
The analysis of the Warsaw zoo's current design condition reveals that rebranding
is a necessity. It would help elevate its position among well known modern institutions and increase its importance in citizens' and city life. New visual identity system is shaped to help reach these goals through the new logo design, fresh tagline, navigation and information system, illustration style, company identity designs and promotional items and strategy. Both range and scale of the proposed designs allow to further develop brand identity system while preserving visual communication continuity.
purpose Graduation project in Graphic Design
university Warsaw School of Information Technology
Thesis promoter: Anna Kłos (Ph. D.)
concept, Design, execution: Anna Nowokuńska
Animal Graphics by Sandu Publishing, China 2015;
Infinite Icon by Gingko Press, China 2016