Branding

IET Energy

Project details

Client

IET Energy

Year

2019

Category

Branding

Visual identification of Innovative Energy Technologies, whose activities focus on improving and distributing solar energy solutions in Poland and Europe.

 

One of the goals was to avoid typical associations and literal graphic designs, like the pictures of sun, solars panels or green grass, as they are used to identify a significant part of the competition.

 

Therefore, we focused on abstract inspirations and how to depict the energy itself…

 

The result is a logo that is always in motion. It constantly morphs, transforms and repeats the cycle. It is like a living organism. The initial form is like a Moebius strip, which has no beginning or end, it is an infinite surface, continuity. The concentric arrangement of the sign elements, built as a linear raster, reflects the idea of ​​radiation, heat and light emission, the nucleus, explosion, and finally the abstract sun. It also resembles the rhythm of solar farms being built.

 

The typography used indicates the technological aspect of the company’s operations.

 

Client · Innovative Energy Technologies

Design · Anna Nowokuńska

Photo session · Anna Nowokuńska

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