Event Identity

Reset

Project details

Client

Association of Polish Architects in Szczecin

Year

2017

Category

Event Identity

Reset is the title of 11. edition of Westival — The Art of Architecture 2017 in Szczecin, Poland.

 

The logo is constructed with the use of point symmetry. The result is an icon and a layout resembling a King of Hearts and other playing cards — rotatable upside down. Final logo consists of a building symbol combined with 3-dimensional arrows going opposite directions — up and down. These directions symbolize the process of urban changes, rising new neighborhoods in place of old structures. Altogether this design depicts RESET in the architectural and urban context.

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