Think of Auto Detailing as a form of higher art, not just a craft. Thus, this studio is not a simple car workshop, but rather the atelier… Car atelier… Cartelier.
And so, the branding has been conceived as a combination of two symbols — a car silhouette and a paintbrush — as the negative shapes. The premium quality look has been achieved by the use of symmetry, deep black background, and the gold shining elements standing out, like a jewel. The logo is striving to be sexy… as are the cars themselves, that are treated in this studio. Lettering is the reminder of the automotive industry, with a little bit of the retro vibe. Cartelier is a prestigious place for the prestigious cars. Brand Identity conveys that in high-quality materials printed with hot stamping techniques.
Client · Cartelier
Design · Anna Nowokuńska
Photography · Anna Nowokuńska
Naming · Darek Samul